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seoulive is committed to providing the highest quality K-beauty products and ensures that all items are shipped in perfect condition.
Defective or Incorrect Items: If you receive a defective or incorrect product, you may request a return (refund) within 30 days of receiving your package. In such cases, seoulive will cover all return shipping costs and any additional fees.
Change of Mind (Dubai Return Center): Unlike other global services, we allow returns for a change of mind, provided the product remains unopened and unused. However, for change-of-mind returns, the round-trip shipping costs (original shipping fee + return pick-up fee) will be deducted from your refund.
Refund Process: Approved refunds will be processed via the original payment method and may take approximately 2 to 15 business days.
To initiate a return, please submit a 1:1 Inquiry to the seoulive Customer Service Center with the following details:
seoulive does not offer direct exchange services at this time. If you wish to exchange an item, please return the original item (if eligible) for a refund and place a new order. Actual product colors may vary slightly depending on your device settings and individual skin tones.
For further inquiries, please contact our [1:1 Customer Service Center].
B&A *** | February 25, 2026
The B&A Ice Lifting Cream is seriously impressive—clinical tests showed 100% satisfaction for how hydrated and smooth it makes your skin feel. It tackles both brightening and wrinkle care, so it's like a two-in-one fix for your skin concerns. Plus, it's the world's first patented cooling gel cream that doesn't freeze even at -27°C, paired with a special cooling applicator that instantly cools down your skin and boosts firmness. It's super easy to apply and absorbs quickly, leaving a fresh feeling, so it's perfect for your morning and evening routine!
B&A *** | February 20, 2026
This has become a must-have product for my morning commute! My face gets really puffy in the morning, so I use it on my neck to help reduce the swelling while I get ready for work. The roller tip feels super refreshing, so I just keep using it throughout my routine. I even tried putting it in the freezer to make it extra cool, but the gel doesn’t freeze, which is awesome! Since it’s a gel, you can easily control how much you apply, and it absorbs without feeling sticky. Just a heads up though—if you use too much, it can get a bit sticky and your hair might stick to your neck when you dry it. But overall, I love it!
B&A *** | February 20, 2026
This has become a must-have product for my morning commute! My face gets really puffy in the morning, so I use it on my neck to help reduce the swelling while I get ready for work. The roller tip feels super refreshing, so I just keep using it throughout my routine. I even tried putting it in the freezer to make it extra cool, but the gel doesn't freeze, which is awesome! Since it's a gel, you can easily control how much you apply, and it absorbs without feeling sticky. Just a heads up though—if you use too much, it can get a bit sticky and your hair might stick to your neck when you dry it. But overall, I love it!
B&A *** | February 15, 2026
The texture is super smooth and it absorbs quickly, leaving a fresh, non-sticky finish. What I really loved is that it tackles both whitening and wrinkle care at the same time, so it feels like I’m taking care of everything in one step! The coolest part has to be the cooling sensation. If you pop it in the freezer for an hour, it gets insanely refreshing!!! This patented cooling gel cream doesn’t freeze even at -27°C, and the moment you apply it, you can actually feel your skin temperature drop while your skin feels firmer. Plus, it comes with a cooling applicator, so using it like a little massage helps reduce puffiness too. It’s an all-rounder for face and body.. 👍 I seriously recommend it for calming skin during the summer or whenever your skin feels tired and needs a lift.












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✔ Perfect for quickly calming your skin when it’s overheated
✔ Lightweight but delivers solid lifting and hydration
✔ Highly recommend as a daily moisturizing and lifting cream for summer!
✔ Cools your skin temperature and loads it with moisture perfectly
✔ A summer must-have that tackles firmness, soothing, and hydration all at once
✔ Rating: ⭐⭐⭐⭐⭐
The patented cooling applicator is honestly a game-changer. Rolling it on feels like a mini cooling massage, and it absorbs way better than just using your fingers. Plus, it smooths out my skin texture without any irritation. I’m 100% happy with the moisture, how it applies, absorbs, and just the overall feel of it.
It’s lightweight and fresh but keeps my skin hydrated deep down, so it’s perfect for daily use. I trust Before & After products, and this one definitely didn’t disappoint. If you want to tackle firmness, brightening, and cooling all at once, I seriously recommend giving this a shot!
Just rolling it on morning and night has made a noticeable difference in my skin’s condition. Highly recommend!
It has this special formula that doesn’t freeze even at -27°C, so the gel-cream texture is super easy to roll on and it sticks firmly to the skin. It’s kind of amazing that it doesn’t freeze at all.
I use it morning and night, and when the heat in my skin goes down, I can definitely feel the puffiness go down and the skin get firmer at the same time.
It’s gentle, absorbs quickly, and doesn’t mess up my makeup if I use it beforehand. If you’re looking to calm your skin and get some lifting care at the same time—especially in hot weather like now—I totally recommend this! :)