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seoulive is committed to providing the highest quality K-beauty products and ensures that all items are shipped in perfect condition.
Defective or Incorrect Items: If you receive a defective or incorrect product, you may request a return (refund) within 30 days of receiving your package. In such cases, seoulive will cover all return shipping costs and any additional fees.
Change of Mind (Dubai Return Center): Unlike other global services, we allow returns for a change of mind, provided the product remains unopened and unused. However, for change-of-mind returns, the round-trip shipping costs (original shipping fee + return pick-up fee) will be deducted from your refund.
Refund Process: Approved refunds will be processed via the original payment method and may take approximately 2 to 15 business days.
To initiate a return, please submit a 1:1 Inquiry to the seoulive Customer Service Center with the following details:
seoulive does not offer direct exchange services at this time. If you wish to exchange an item, please return the original item (if eligible) for a refund and place a new order. Actual product colors may vary slightly depending on your device settings and individual skin tones.
For further inquiries, please contact our [1:1 Customer Service Center].
B&A *** | February 25, 2026
The B&A Ice Lifting Cream is seriously impressive—clinical tests showed 100% satisfaction for how hydrated and smooth it makes your skin feel. It tackles both brightening and wrinkle care, so it's like a two-in-one fix for your skin concerns. Plus, it's the world's first patented cooling gel cream that doesn't freeze even at -27°C, paired with a special cooling applicator that instantly cools down your skin and boosts firmness. It's super easy to apply and absorbs quickly, leaving a fresh feeling, so it's perfect for your morning and evening routine!
B&A *** | February 20, 2026
This has become a must-have product for my morning commute! My face gets really puffy in the morning, so I use it on my neck to help reduce the swelling while I get ready for work. The roller tip feels super refreshing, so I just keep using it throughout my routine. I even tried putting it in the freezer to make it extra cool, but the gel doesn’t freeze, which is awesome! Since it’s a gel, you can easily control how much you apply, and it absorbs without feeling sticky. Just a heads up though—if you use too much, it can get a bit sticky and your hair might stick to your neck when you dry it. But overall, I love it!
B&A *** | February 20, 2026
This has become a must-have product for my morning commute! My face gets really puffy in the morning, so I use it on my neck to help reduce the swelling while I get ready for work. The roller tip feels super refreshing, so I just keep using it throughout my routine. I even tried putting it in the freezer to make it extra cool, but the gel doesn't freeze, which is awesome! Since it's a gel, you can easily control how much you apply, and it absorbs without feeling sticky. Just a heads up though—if you use too much, it can get a bit sticky and your hair might stick to your neck when you dry it. But overall, I love it!
B&A *** | February 15, 2026
The texture is super smooth and it absorbs quickly, leaving a fresh, non-sticky finish. What I really loved is that it tackles both whitening and wrinkle care at the same time, so it feels like I’m taking care of everything in one step! The coolest part has to be the cooling sensation. If you pop it in the freezer for an hour, it gets insanely refreshing!!! This patented cooling gel cream doesn’t freeze even at -27°C, and the moment you apply it, you can actually feel your skin temperature drop while your skin feels firmer. Plus, it comes with a cooling applicator, so using it like a little massage helps reduce puffiness too. It’s an all-rounder for face and body.. 👍 I seriously recommend it for calming skin during the summer or whenever your skin feels tired and needs a lift.












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It’s a cooling gel cream made with a patented technology that won’t freeze even at -27°C, which is apparently a world first! The moment I put it on, my skin instantly felt cooler and refreshed, like it seriously dropped in temperature. Plus, it comes with a patented cooling applicator you roll over your face, giving you a mini massage that melts away puffiness and gives your skin a lifted feel right away. I’m so happy with the results!
It’s clinically tested too — it provides calming and hydration for up to 72 hours, helps lift chubby cheeks, reduces puffiness, and offers immediate cooling effects. That made me trust it even more. Also, with a skin irritation score of 0.00, it’s safe for sensitive skin like mine.
I’ve always trusted Before & After Cosmetics, and this cream totally exceeded my expectations again 💕 If you’re dealing with heat-induced puffiness or dull, rough skin, or just want a daily lifting care for the summer, I seriously recommend giving this a shot!
The packaging is patented and actually helps with the cooling effect. The lid is rounded, making it perfect for a massage-like rolling motion. Even after I use up the cream, I can keep using the container as a cooling massager, which is super practical.
It’s packed with hyaluronic acid, so it keeps your skin really hydrated, plus it has Cica PDRN for calming—which is a must-have in any soothing product.
Cooling, moisturizing, calming—this Before & After Ice Lifting Cream brings together everything you need for summer skincare. Honestly, it feels like the Avengers of beauty products!
The tube design makes it super easy to massage in like a gua sha tool, so I’ve been using it both morning and night. I even tried putting it in the freezer, and it doesn’t freeze! Turns out it’s thanks to this patented cooling gel cream that stays unfrozen even at -27°C, combined with a patented cooling applicator that instantly lowers skin temperature and boosts firmness.
It’s clinically tested, so I feel safe using it, and it’s amazing how refreshing and lifting it feels, especially on hot, tired skin. At first, it felt like an unfamiliar product, but after trying it, I totally trust this “before and after” cream and I’m definitely going to keep buying it!